The Italian design by Solari chosen for one of the biggest and ambitious contract projects of the world. It’s name is Yemeksepeti Foods Park, and it is the new office park of the multinational Turkish food Company. 10.000 sqmt designed by a big architecture firm, Erginoğlu & Çalışlar.
Like a social network of the office life, the big split-flap display by Solari (who were used to display departure and arrival times in airports and stations throughout the world) will enhance the dynamic and collaborative atmosphere of the new office. The display, indeed, will share in real time the number of the orders, company goals and curiosities, such as birthdays of the employees and every day news, interacting directly with the workers.
The aim of the project is to re-design the workplace concept, to transform the closed and aseptic environment in a multifunctional and social oriented space; the designers define the newly built offices as a “workplace, but with the home comforts”: the building hosts bar, game rooms, library, a photo studio, swings, billiard, ping-pong tables, gym, chess room and playstation rooms.
The multinational has requested the analogical support as nostalgic response to the “cold digital screen”, that today is an ineluctable part of our lifes, at home and at work. The unmistakably sound of the updating of the Solari board represent the past, but encompasses also a new meaning for the future. Other international designers chosen the Italian split-flap display for their projects. Listing a few of the latest project: the new Roastery of Starbucks in Seattle, Shanghai, Milan, New York and Tokio, renowned Chefs such Alain Ducasse in the new Champeaux Restaurant, FENDI Man for the Autumn/Winter Collection 2018-2019. Last but not least the Solari board continues to symbolize the time of the traveler, and even the most awaited Hotel of the world will have the reproduction of the ‘60s split-flap display: the new TWA, that at the end of 2018 will reborn as a luxury hotel and business space.
During the Milano Fashion Week, on 15 January Fendi launched the new Fall/Winter 2018-19 Collection. Mood of the set-up was the passengers world: they built-up a small airport, complete with Baggage claim and our split-flap airport display that was customized for the occasion. Our split-flap board beated the time of the event, presenting the parading models.
Link to the Fendi' page, dedicated to the new collection / https://www.fendi.com/it/uomo/collezioni/autunno-inverno-2018-19
For Black Friday, solari lineadesign offers a 20% of discount for the clocks ordered via online store www.store.solarilineadesign.com, exclusively during November 24 from 0.01 am to 11.59 pm.
You need to enter the website, and use the Coupon Code - that you can request at email@example.com - a unique opportunity to purchase the iconical Italian design clock, that since 1960 is a Made-inItaly renowned item throughout the world.
Cifra 3 is the table clock designed by Gino Valle, characterized by the split-flap system developed and patented by Remigio solari. It is a renowned design icon, so that it was included inside the permanent collection of MoMA (Museum of Modern Art) of New York.
Dator 60 is a clock and perpetual calendar: thanks to the unmistakable spli-flap system, it displays hours and minutes, days of the week and month, in automatic, also updating February 29 and leap years. It is produced in two versions, horizontal or vertical. Design, ingenuity and innovation, with an unmistakable sound.
Perfect and unchanging: like time itself / Rollers with digits which flip over cleanly and precisely, minute after minute. With no hands to interpret, the Cifra 3 is a table clock with white digits on a black background. The lettering has a different typeface for hours and minutes and was chosen by Massimo Vignelli at the end of the sixties. Its functioning has remained unchanged since 1966: with periods of alternating current, which are converted into units of time, and the motor which generates the rotary movement of rollers and flaps. Simple and perfect.
Today, just as it was fifty years ago, the mechanical perfection of the Cifra 3 is still dependent on the skilled craftsmanship of the person who assembles tha flaps by hand, one by one, in a specific sequence.
They are the perfect gift for the upcoming holidays: choosing Cifra 3 and Dator 60 means only one thing: giving a piece of design that, thanks to the skilled craftsmanship, keeps the mechanical perfection that, since 1966, makes the digits rotate simply and perfectly.
NEW YORK - At New York’s JFK Airport, the world's most anticipated hotel, the TWA Hotel, now has a touch of Italian design: set to open at the end of 2018, it has already become one of the most interesting attractions among the Big Apple’s must-see tourist destinations and among international design and architecture enthusiasts.
Italian design is already prominently featured in the TWA Lounge, which opened a few days ago on the 86th floor at One World Trade Center, with Solari’s split-flap displays. For over 50 years, these displays have been the finest expression of design when it comes to keeping time thanks to flip technology, allowing travellers to view departures and arrivals, with its distinctive flipping sound.
The display was manufactured in Italy in the oval shape typical of the works by Finnish architect Eero Saarinen, who designed the old 1962 TWA terminal that has remained unused since 2001, as it could no longer accommodate the ever-increasing number of passengers. The original display, designed by Italian architect Gino Valle, was enclosed by an oval shell designed by Saarinen, completely covered with white tiles made by the renowned mosaicists of the school of Spilimbergo, in the province of Pordenone: the structure was preserved and Solari is currently working on creating a new identical split-flap display.
The recently opened lounge allows JFK passengers to delve into the past: it has a deliberately vintage look, from the furnishings to flight attendant uniforms, but also merchandising and cigarettes, including the split-flap display by Solari. In the 1960s version, it was enclosed by an oval shell designed by Saarinen, completely covered with white tiles made by the renowned mosaicists of the school of Spilimbergo, in the province of Pordenone.
“With the opening of the Twa Hotel, Solari is, once again, a global leader, a classic symbol of travel time and an icon of Italian design,” Massimo Paniccia, president of Solari, comments. “In addition to being one of the busiest airports in the world and a business space, JFK will now become a travel destination in itself thanks to this hotel: Solari will also provide it with a touch of Italian design.”
It was essential for each detail of this project to be historically accurate, which is why Taylor Morse, CEO of MCR, the company that owns the future hotel, decided to visit Solari in Udine in person, together with Richard Southwick, Director of Historic Preservation, to verify the feasibility of the project. The company was able to find out about all the original 1960s projects to make sure that the two displays for the hotel’s lobby are exactly the same as the original ones.
Designed and created especially for travellers, Solari's flip clocks are used in homes and offices all around the world. Today, thanks to the Solari lineadesign project, the two cult models - the small table clock Cifra 3 and Dator 60, which also displays the day of the week and date - have been put back into production and can be purchased in Europe, the USA, Russia and Japan. Taking travelling time also to your home. www.solarilineadesign.com
The opening of the TWA Hotel will be a landmark event for the USA, in fact leading U.S. magazines are already raving about it.
Here is a selection of international press reviews:
POSH - TWA HOTEL, INAUGURATA LA LOUNGE IN STILE VINTAGE DELL’EX TERMINAL
TRAVELNOSTOP - C’è un po’ di Italia nel nuovo TWA Hotel al JFK di New York
DONNE CULTURA - ANTICIPAZIONI 2018 - NUOVO TWA HOTEL AEROPORTO JFK DI NEW YORK
RADIO MONTE CARLO – New York: il bellissimo terminal TWA diventa un hotel di lusso
MESSAGGERO VENETO – Nel TWA hotel le storiche palette Solari
ALBERGATORI – Il Terminal TWA All’aeroporto JFK Di New York Sarà Convertito In Hotel Di Lusso
ANSA ViaggiArt – Lo storico terminal Twa al Jfk di New York diventa hotel di lusso
EVENT REPORT - Lo storico terminal TWA dell'aeroporto JFK di New York riaprirà come albergo dove rivivere l'inizio dell'era dei jet
LATITUDES LIFE - A New York il terminal TWA diventa hotel di lusso
TTG Italia - Il terminal Twa del jfk di New York diventa un hotel
VENETO ECONOMIA - Somec rileva Fabbrica LLC e ristruttura l'aeroporto JFK di New York
ELLE DECOR ITALY - Il terminal di Eero Saarinen a New York oggi è un Hotel (Eero Saarinen's Airport Terminal in New York is Becoming a Hotel)
METROPOLIS MAGAZINE – New Exhibition Showcases the Futura TWA Hotel and the TWA’s Past
THE JAPAN NEWS – JFK Airport’s Iconic TWA terminal to get new life as $265 mil. Hotel
ARCHITECTURAL DIGEST – Benjamin Moore Reveals Its 2018 Color of the Year
BUSINESS INSIDER – One of the most famous airport terminals in the world is about to become a swanky hotel
BISNOW – This Airport Hotel Could Have You Hoping For A Flight Delay
PRIVATE WEALTH – A Rooftop Pool Is Coming To Heart Of JFK Airport At TWA Hotel
STUPIDDOPE – Renovations & Restorations! The TWA Hotel
JEWISH VOICE – TWA Hotel with Rooftop Pool to Be Built Near JFK
SCMP Luxury Hotels – JFK Airport’s TWA Hotel is about to get a rooftop pool
UNTAPPED CITIES – In Photos: New TWA Lounge at NYC’s 1WTC
TIMEOUT – Check out the sleek new TWA Hotel coming to JFK airport
THE ATLANTIC – Jet-Age Chic + May Print Edition
USA TODAY – 25 must-see buildings in New York
AIRSPACEMAG – The Airport Terminal So Beautiful It’s Reopening as Hotel
GALERIE MAGAZINE – Eero Saarinen’s TWA Flight Center Is Becoming a Hotel
CONDE NAST TRAVELER – TWA Hotel at New York’s JFK Airport: By the Numbers
ARCHITECTS' GUIDE TO GLASS & METAL - New York State of Mind
TAGES ANZEIGER - Ein neues Leben fur das TWA Flight Center
INCENTICE TRAVEL - NUYC & Company highlights New Yorls City's new, refresched and soon-to-launch hotels
DESTINATION TIPS - JFK's TWA Flight Center Will Become a Hotel
TOP HOTEL - Hotelmarkt in New York wachst am schmellsten
PIX 11 - Retro TWA Lounge at World Trade Center offers flight back to 1960s travel heyday
MEETINGS TODAY - Airport properties emphasize design, amenities and venues
CNN travel - Step back to the 1960s in New York's retro TWA Lounge
FLYGTORGET - Klassisk flyterminal blir hotell
KARRY ON - Travel back to the 60s in JFK's retro hotel
CIRCA - Rebuilding the classic TWA Flight Center at JFK airport in VR 360
HOTEL BUSINESS - Taking Flight: MCR/Morse Development is transforming Saarinen's iconic terminal into TWA Hotel
NYC AVIATION - An Ode to the Observation Decks at JFK
SMART MEETINGS - Fasten Your Seatbelts: The TWA Lounge is Bringing Glamour Bacj to Flying
TRAVEL UPDATE - Did you know the TWA Flight Center at JFK will be a hotel?
METRO - TWA Hotel at JFK right on schedule, developers says
THE CULTURE TRIP - Iconic TWA Terminal at New York's JFK Airport Is Getting a Retro Restoration
ELLE RUSSIA - Отель в стиле 1960-х откроется в бывшем терминале TWA в Нью-Йорке
METRO AIRPORT NEWS - Less Than a Year After Groundbreaking, MCR & Morse Developement Top Out the TWA Hotel
AIRPORT WORLD - Topping Out Ceremony held for New TWA Hotel at New York-JFK
HOTEL NEW RESOURCE - TWA Hotel at JFK International Airport Tops out
NEW YORK YIMBY - TWA Hotel at JFK Airport's Famed Eero Saarinen Terminal Tops Out
6SQFT - JFK's TWA Flight Center Hotel tops out, on track to open in 2019 with the world's largest hotel lobby
NY CURBED - TWA Hotel tops out behind Eero Saarinen's midcentury masterpiece
HOTEL BUSINESS - TWA Hotel at JFK Airport Celebrates Topping Out
DCC JOURNAL - A New Century - and a New Life
NY CURBED - 18 things New Yorkers can look forward to in 2018
THE REAL DEAL - Hotel overload?
BOUTIQUE DESIGN - Band of Borthers
THE POINTS GUY - Trump's "Bad deal" Embassy Is Going to Be a Luxury Hotel
THE JEWISH VOICE - 10 things to look forward to in New York During 2018
NYREJ - MCR and Morse Development top out $265 million TWA Hotel at JFK Airport
BREAKING TRAVEL NEWS - TWA Hotel set to be reborn at JFK International Airport
LIVE AND LET'S FLY - My secret tour of the TWA Flight center at JFK
AIRLINE GEEKS - Nostalgic: A look inside the TWA Lounge at One Trade Center in NYC
LOST WALDO - Modern Day Icons - Architectural Marvels That You Have to See to Believe
DIE PRESSE - Der Architektur-Aufreger: Am Flughafen
INDEPENDENT - Terminal rivalry: can intra-airport comptetition work at heathrow and elsewhere?
6SQFT - Inside the construction at the TWA Flight Center Hotel; Help eat the world's biggest bagel and lox
POLITICO - ALBANY spent $6.4 Million on harassment claims - PERCOCO's "Ziti" - Pray for KRISTAPS
NRE INVESTOR - 10 Must reads for the CRE Industry Today
NY TIMES - New York Today: Fashion Rejects
NY TIMES - Updating the Landmark TWA Terminal at JFK, This Time as a Hotel
TRAVELLER - Waht makes a good airport hotel? Ten of the best
MSN - America's Abandoned Airports Are Being Revamped Into Cool Places You Can Visit
POP SUGAR - America's Abandoned Airports Are Being Revamped Into Cool Places You Can Visit
BOSTON GLOBE - A sky-high look at the glamorous age of aviation
NEWS GET - A look at the Best Airport Hotels of 2018
HERALD TRIBUNE - Famed High profile and neglected JFK Airports TWA Hotel open next year
THE INDEPENDENT - At JFK Airport, a glamorous return to yesteryear - 1962, to be exact
FORBES - The best (And newest) Airport Hotels in the world
BUSINESS TRAVELLER - New and upcoming New York Hotels
MSN - Coolness Alert: The TWA Hotels is touching down at New York's JFK
WSJ - The TWA Hotel is touching down at New York's JFK
HOTEL NEWS NOW - 5 things to know: 2 march 2018
YOUR LV-LIFESTYLE - 100 Best Things to do in New York
THE GLOBE AND MAIL - How airport hotels are resurrecting the golden age of air travel
COMMERCIAL OBSERVER - Drawn together: the dynamic due behind Lubrano Ciavarra Architects
COMMERCIAL PROPERTY EXECUTIVE - CPE's stars to watch 2018 Part 1
PLANET MONEY - A quick history of slow credit cards
HOTEL MANAGEMENT - Select-service hotel now legitimate institutional investor play
QUEENS BEANS - New TWA Hotel continues to make progress. Completion is very near
6SQFT - Ahead of next year's opening, TWA Hotel's second tower tops out
NEW YORK YIMBY - Facade Installation starts for TWA Hotels at JFK Airport Queens
CURBED NEW YORK - TWA Hotel soars toward spring 2019 opening
QNS - Construction on the new hotel at the iconic TWA Terminal at JFK Airport reaches a milestone
QUEENS CHRONICLE - TWA Hotel's second tower tops out at JFK
UNTAPPED CITIES - See photos of the TWA Hotel's Second Tower Topping Out
METRO - Check out the latest photos of the TWA Hotel at JFK
LEISURE OPPORTUNITIES - Everything must go: entire contents of Heathrow's Terminal 1 to go under the hammer
CRAINS NEW YORK - Late check-in
HOSPITALITY DESIGN - TWA lounge
US GLASS MAG - Glazing Complete on TWA Hotel's North Tower
UNTAPPED CITIES - A look at Saarinen's Modernist US Embassy in London, Now Becoming a Hotel
ARCH PAPER - Peek inside the under construction TWA Flight center
CRAIN'S - With its futuristic design, JFK hotel is a model of efficiency
HOTEL BUSINESS - Check in & Check out the new TWA Hotel
COOL HUNTING - Save the TWA Terminal
QUEENS EXAMINER - TWA Hotel pays homage to Jet Age roots
BROOKLYN DOWNTOWN STAR - TWA Hotel pays homage to Jet Age roots
ARCHINECT NEWS - From rotary phones to martini bars, the new TWA Hotel at JFK Airport travels back to 1962
JETSETTERSBLOG - TWA Hotel at JFK
L'USINE NOUVELLE - Un hotel va faire revivre la mythique compagnie aérienne TWA
EDITION CNN - The TWA Hotel brings retro style to JFK airport
PIX11 - Jet back in time: TWA Hotel at JFK offers sneak peek of guest rooms
AIRLINE GEEKS - MCR Development Welcome aviation Enthusiasts to TWA Showcasing Suite in NYC
THE TELEGRAPH - Journey to the Jet Age: Inside the world's coolest airport hotel
THE GOOD LIFE - L’inauguration de cet hôtel dans l’ancien terminal de la compagnie TWA imaginé par Eero Saarinen est prévue pour le printemps 2019. Le maître d’œuvre vient d’en dévoiler les premières images.
ROBERT'S MAGAZINE - Chek-in at the TWA Hotel
VANE AIRPORT - TWA Hotel at JFK Airport: Peek Inside the Magic of the Jet Age
INSIDER TRAVEL REPORT - TWA Hotel at JFK Airport Debuts Throwback Model Room Design
QUEENS CHRONICLE - Sand to be trucked through Howard Beach
HOTEL NEWS NOW - Let's call a comeback for vintage hotel design
HOSPITALITY NET - The TWA Hotel brings retro style to JFK airport
METROPOLITAN AIRPORT NEWS - Back the TWA Ambassador Club
METROPOLITAN AIRPORT NEWS - JFK's TWA Hotel: A Fantastic Merging of the Past With The Future
DOWNTOWN MAGAZINE - Up And Away
GET.COM - First Look Inside The Retro TWA Hotel At New York JFK Airport
ABOUT TRAVEL - Die TWA ist wieder da (TWA is coming back)
TRAVELLER - TWA Hotel at JFK Airport, New York photos: Room designs unveiled
CONNECT NEW YORK - M&T Arranges Construction Loan for Flight Ceneter Redevelopment
RE BUSINESS - Developer Secures $230M Construction Loan for TWA Hotel at JFK Airport
GLOBE ST - TWA Flight Center, Hotel Project Lands $230M Construction Loan
BISNOW - N.Y. Deal Sheet: Oggice Leasing Goes Into Overdrive
BUFFALO NEWS - M&T Bank helping finance TWA Flight Center's rebirth
PASSENGER TERMINAL TODAY - JFK Airport secures US$230m construction loan for new hotel
PASSENGER TERMINAL TODAY - Room design unveiled for JFK Airport's TWA Hotel
CRAIN'S - High-end condos are eating up energy
The 2016 turnover is approved, with a total amount of the business incoming in 42,7 millions of Euros.
“It is the best turnover since I’m in Solari, even from 1964, when Solari was sold to Pirelli. Thanks to a Company’s mission that looks always forward to innovation and international development: we’re a worlwide Institution for Public Information Systems and for the public transport area.” (Massimo Paniccia)
Many journals have communicated the news throught the media / read the articles by:
Built in 1962, the shapely building was designed by Eero Saarinen to usher in the Jet Age. Designated a New York City landmark in 1994 and placed on the National Register of Historic Places in 2005, it has been unused for the last 14 years because it couldn’t fit modern aircraft.
However, is going to be given a new life to the terminal —as an hotel. Due to its historic status, the building will be completely restored as it was back in 1962.
One of the main features of the terminal is the split-flap display Solari designed by architect Gino Valle and enclosed into the unmistakable oval shell designed by Eero Saarinen, completely covered with white tiles made by the famous Italian mosaic school of Spilimbergo.
Today, the developers are working with Solari, to produce the flap board exactly as it was 54 years ago, using the authentic split-flap technology developed by Remigio Solari in the 50s.
This technology has replaced the older LED based signs seen at many transit systems throughout the world. This new technology allow for video clips and safety messages to be played along with the traditional count down clock train information seen nearly throughout the transit system. Solaricorp supplied the signage for the recently opened 2nd Avenue Subway which is the newest subway line for the New York City Transit Authority.
This new line was proposed nearly a 100 years ago but due to various economic conditions over the years the project was restarted in earnest about 10 years ago.
The Second Avenue Subway reduces overcrowding and delays on the Lexington Avenue line, improving travel for both city and suburban commuters, and provides better access to mass transit for residents of the far East Side of Manhattan. The line is being built in phases; the first phase of the Second Avenue Subway provides service from 96th St. to 63rd St. as an extension of the Q Line train.
Phase 1 Benefits:
SOLARI DI UDINE. The Company of time since 1725
That of Solari is a story of generations, 300 years long: born in 1725 in Pesariis, a small town in the mountains of Carnia Friuli. A story of beauty, talent and creativity: it was 1956 when Remigio Solari invented the mechanical flip display system… and 10 years later Gino Valle created the new roller with horizontal leaves.Since then that roller is the stylistic characteristic of the company.
“The great power of Solari Udine - said Massimo Paniccia, CEO of Solari - is to have created a technology and a unmistakable design that, after 50 years, can still evoke emotions to people worldwide. I think that is the best recognition that a Company can receive. Indeed, Solari re-launched in production his historical clocks, in order to enter the houses of every passenger, bringing them a little bit of that emotion.”
Today, you can purchase the iconical clocks Cifra 3 and Dator 60, via the all-new online store: store.solarilineadesign.com.
Solari di Udine is the time company: the time of a person, the time of a traveler and of large-scale transport, the time of intelligent cities, the time to serve the community and improve the quality of life.
With the design and production entirely Made in Italy, Solari continues to mark the history of time, industrial clock-making, information display systems for the public, the management of stay areas at the major international hubs.
Solari has currently installed about 3,000 systems of various types worldwide (airports, railways, motorways, public information etc.), which conﬁrms its outright leadership position on the international market.
Is estimated that, with his systems installed worldwide, Solari moves 5 billions of people annually. SOLARI KEEPS THE WORLD MOVING!
SOLARI CORP. NY subsidiary of Solari
Solari Corp is part of the Solari Group; it is a wholly owned subsidiary of SOLARI DI UDINE SPA, established in 2005.
Solari operates inside the USA market since the early years of 60s, for example with the renowned split-flap display, supplied in 1962 for the TWA Terminal inside the JFK Airport of New York, or with the display systems for ABC New York during the American Presidential election in 1964 and 1968.
In January 1966 was established the Solari America Inc. (SAI), appointing Joseph Malady as chief of the Company; this is a demonstration of the culture of Solari, who believes in the power of local collaborators. For over 20 years, Solari America Inc. has worked in the market of Public transportation and of industrial clocks with clients such Port Authority, for the restoration of the public information display for Kansas City or Chicago Airports. In addition, Solari has achieved to be featured inside the Museum of Modern Art of New York, that has included the Cifra 3 - designed by Gino Valle with lettering by Massimo Vignellii - inside his permanent collection.
In 1982, after the Solari Udine’s Company restoration, Solari America subsidiary was closed, entrusting the activities to CDS, Company that was founded by an ex collaborator: Frank Klich, who was first a Technical Director and then an Operative Director. The partnership keep on with great rewards until the 2005, when Frank Klich decided to retire.
Whereupon Solari Udine founded Solari Corp, hiring the CDS’s collaborators to take care of the works into the American market, pursuing the historical spirit of the Company: be actively attended inside the local market. During the firsts years, the American Company worked to ensure the selling of the last technologies, and to keep high the customer care services for the historical clients such LIRR, New Jersey City Transit, Trimet, MTA, Metro North, MBTA Boston, etc.
Nowadays Solari Corp has a little production line, with American specialized operators. The Company strategy aims, in the next years, to strengthen Solari Corp, believing into the American market and into the local human resources.
For more detailed infos in regards to the recently opening of the 2nd Avenue Subway, follow the links below:
CBS New York / Second Avenue Subway To Open
MTA info / Introducing the Second Avenue Subway
solari lineadesign will be at FATTOBENE Temporary Store during the Milano Design Week 2017. During this special and exclusive event, we will offer a Special Promotion of 20%. Come and visit us!
@ FATTOBENE Temporary Store / Via Montevideo 4, Tortona Design Week
Fattobene opens his Temporary store during the Salone del Mobile; The first ever store exclusively dedicated to the historical Made-in-Italy. Fattobene showcases inside his spaces a selection of "everyday classics", characterized by beauty, evergreen and unique design: a not to be missed event, to discover the history of the products, and purchase a piece of Italy "without time".
For more infos in regards to FATTOBENE / visit their website at www.fatto-bene.it
Do not miss the chance to purchase and discover our iconical flip clocks, come and visit us from 4 to 9 April! You'll be rewarded with a special promotion of 20% on our official price list.
The re-edition of this specific type of Dator has a great value for us, since it was developed and produced in 1977: in 40 years it has never been available in the market. We wanted to celebrate this event with MoMA design store, re-launching this clocks into production.
Before today, we produced the clocks only in Italian Language with the hours displayed with 24h, to remark the Made-in-Italy of the clocks. Still today, every clock that we produce is made in a fully artisanal way, assembled by hand by specialized workers.
// buy now, from the MoMA design store!
You can purchase online the most beautiful clocks of design history.
The opening of the online store is the new achievement of solari lineadesign, providing to his clients a new purchasing way, even for who is far from the authorized dealers.