solari lineadesign will be at FATTOBENE Temporary Store during the Milano Design Week 2017. During this special and exclusive event, we will offer a Special Promotion of 20%. Come and visit us!

@ FATTOBENE Temporary Store / Via Montevideo 4, Tortona Design Week

Fattobene opens his Temporary store during the Salone del Mobile; The first ever store exclusively dedicated to the historical Made-in-Italy. Fattobene showcases inside his spaces a selection of "everyday classics", characterized by beauty, evergreen and unique design: a not to be missed event, to discover the history of the products, and purchase a piece of Italy "without time". 

For more infos in regards to FATTOBENE / visit their website at www.fatto-bene.it

Do not miss the chance to purchase and discover our iconical flip clocks, come and visit us from 4 to 9 April! You'll be rewarded with a special promotion of 20% on our official price list. 

The re-edition of this specific type of Dator has a great value for us, since it was developed and produced in 1977: in 40 years it has never been available in the market. We wanted to celebrate this event with MoMA design store, re-launching this clocks into production.

Before today, we produced the clocks only in Italian Language with the hours displayed with 24h, to remark the Made-in-Italy of the clocks. Still today, every clock that we produce is made in a fully artisanal way, assembled by hand by specialized workers.

// buy now, from the MoMA design store!

You can purchase online the most beautiful clocks of design history.

The opening of the online store is the new achievement of solari lineadesign, providing to his clients a new purchasing way, even for who is far from the authorized dealers.

buy now!

store.solarilineadesign.com

Credit Joshua Scott / The Cifra 3 clock, designed in the mid-’60s by the Italian architect Gino Valle, with numbers designed by Massimo Vignelli. 

"Anyone who travels is familiar with the large flip-board displays indicating the gate of your plane, train or bus. Their distinctive shuffling sound, which sends travelers scurrying like a well-orchestrated flash mob, is so synonymous with departure that when Boston’s North Station upgraded its boards to LED displays, they were programmed to emit the familiar clicketyclack, as much for nostalgia as for necessity: How else to get passengers to look up from their phones?

Less familiar — unknown, more likely — is the man responsible for effectively conducting this movement of millions of people for the past 60 years, Remigio Solari. His family’s business had been making clocks for towers in the Dolomites of Northern Italy since 1725. You could say the movement of time was in his blood, or perhaps he had too much of it on his hands, but in the late 1940s, the self-taught engineer had a breakthrough: Rather than hands that move around fixed numbers on a dial, he inscribed the numbers on metal flaps that rotated around a wheel. It was a revelation in terms of clarity, particularly when standing at a distance. In 1956, the first “Solari board” was installed in a train station in Belgium, becoming the worldwide standard for rail and airway travel soon after.

Remigio died in 1957, but his brother Fermo continued his work. With the architect Gino Valle, the Solari company introduced a small electromechanical flip clock, the Cifra 5. While this model won the Compasso d’Oro award at Milan’s International Furniture Fair, it was the Cifra 3, designed in the mid-’60s, which had families everywhere replacing analog clocks with the new technology. The minimalist packaging — a glossy thermoplastic cylinder to accommodate the flaps’ rotation — and the crisp sans serif digits designed by Massimo Vignelli, were soon copied by everyone from General Electric to Hitachi.

I got my own Sony knockoff in 1972. It was the first piece of technology that I fetishized and had to have. Owning it felt somehow like I was invested in the future, or at least a part of it. Later I discovered the source of my so-called digital clock, the Cifra 3, at the Museum of Modern Art in New York, which had added it to its collection in 1966, because it was, and is, “the purest expression of industrial design,” according to senior curator Paola Antonelli. 

Then I had to have the real thing and found I wasn’t alone. The clock, discontinued in 1989, had an almost cultlike following, fueling a secondary market among collectors. Solari’s new owners took note and last year put the Cifra 3 back into production at their factory in Udine, where employees continue to assemble it by hand. I was able to get one of the first reissues in Europe (it becomes available in the U.S. this fall), and it now sits, not by my bedside, but on the mantel in my living room, next to other beautiful items, like a midcentury Lucy Rie vase.

Although the Cifra 3 can’t compete with the Solari boards in terms of the number of customers served (the company estimates that it has helped 5.5 billion people navigate trips), it is — like its descendant, the iPod — a potent example of how design can elevate technology."

Special thanks to Tom Delavan / The New York Times Style Magazine

If you have landed at JFK Airport in New York City, you’ve probably seen the Trans World Airlines (TWA) Terminal. Built in 1962, the shapely building was designed by Eero Saarinen to usher in the Jet Age. Designated a New York City landmark in 1994 and placed on the National Register of Historic Places in 2005, it has been unused for the last 14 years because it couldn’t fit modern aircraft.

However, the terminal was going to be given a new life—as a boutique hotel. Due to its historic status, the building’s exterior will remain untouched, but the interior will be given a full makeover.

When renovated, the new 40,000 sqf. facility will have 505 guest rooms, a 10,000 sqf. observation deck, six restaurants, multiple bars (which the original terminal also housed), a fitness center, and conference space.

The building, with its distinctive design, has had its share of memorable pop culture moments. It was featured in Leonardo DiCaprio’s Catch Me If You Can. It also was where the Beatles entered the US for the first time, in 1964.

One of the main features of the terminal is the split-flap display Solari designed by architect Gino Valle and enclosed into the unmistakable oval shell designed by Eero Saarinen, completely covered with white tiles made by the famous italian mosaic school of Spilimbergo.

In the same year, in 1962, the remote alpha numeric indicator  for airports and railway stations of Solari won the Golden Compass, the second after that of 1956 for the design of electro-mechanical clock digits snap, Cifra5

Terminal Detail

Split-flap Display Solari designed by architect Gino Valle

Waiting Lounge with Solari Split-Flap Display 

 1962 Advertising

2016 Advertising

Solari is an international brand that holds a strong authority in the business of time and industrial clock making. Created in Pesariis, Italy, in 1725, the company was initially known as the “Old and Awarded Tower Clock Company,” but it has managed to tower above that perception with its innovative range of designs. 

For over two hundred years, Solari continuously redefines how people view and see time, using cutting-edge products and technology that still encompass Solari’s traditional aesthetic, ethos and history, which can be seen all across the world in major transportation hubs today.